Senior Capstone: Maison Miru
Maison Miru is a fine jewelry company located in New York City. The brand was founded with the belief that jewelry acts as wearable sculptures and with the intention that jewelry pieces should be made to be rearranged and combined. The ultimate goal of Maison Miru is to encourage people to unlock their creative spirit and see the world through a different lens.
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Maison Miru takes pride in the way they create all of their pieces to make modern heirlooms. They believe that jewelry is the classic keeper of memories and hope to continue that tradition of making meaningful memories through their jewelry. They also highly encourage customers to gift their jewelry to their loved ones to create stronger connections and stories with one another. The Timeless Treasures Campaign will bring awareness to Maison Miru’s dedication to creating all of their jewelry with the intent to be gifted and become a piece of art with sentimental value.
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Females age 21 to 31 who are either students or work full-time and are active on social platforms such as Instagram, TikTok, and Pinterest.
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The objective is to increase Maison Miru’s brand awareness.
Campaign 1: Timeless Treasures
A sponsored Instagram post with a Shop Now link that takes users to Maison Miru’s “Best Selling Gifts” website page.
Sponsored Instagram Post
A sponsored Instagram story with a shop now link that takes users to Maison Miru’s “Best Selling Gifts” website page.
Sponsored Instagram Story
Paid Pinterest Ad
A paid Pinterest ad with a shop link that takes users to Maison Miru’s “Best Selling Gifts” website page.
A PR box filled with Maison Miru goodies will be sent to influencers who are celebrating exciting life milestones in exchange for content. Maison Miru will repost the influencer’s content to expand their reach.
PR Box and UGC Reposting
Instagram Carousel 1
An Instagram carousel showing the various ways Maison Miru’s pieces can be worn and celebrated.
Static Instagram Post
A static Instagram post promoting Maison Miru’s pieces as the perfect gift.
Instagram Carousel 2
An Instagram carousel showing how Maison Miru’s pieces are perfect for any celebration, big or small.
TikTok Ad
A sponsored TikTok ad showing that Maison Miru is the perfect brand for celebrating. Content will also be posted as an Instagram Reel. The Shop Now link will take users to the Best Selling Gifts website page.
Photography by: Emily Mydosh