Campaign 2: Artistry Unveiled
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Since its start, the founder of Maison Miru, Trisha Okuba, has always seen jewelry as wearable sculptures. She continues to incorporate organic shapes and natural forms in her jewelry creation process. To honor Okubo’s inspiration from sculptures. Maison Miru will collaborate with German sculptor Nando Kalweit in hosting a pop-up event in New York City to showcase Maison Miru’s delicate and simple jewelry pieces that pair nicely with Kalweit’s graceful sculptures.
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Females aged 21 to 31 who are either students or work full-time, are active on social platforms such as Instagram, TikTok, and Pinterest, and love art.
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The objective is to increase Maison Miru’s brand awareness.
Static Instagram post promoting an upcoming collaboration between Maison Miru and Nando Kalweit.
Static Instagram Post
Event flyers will be placed around the city to promote the upcoming pop-up event.
Event Flyers
Instagram Story
Instagram story encouraging people to add the event to their calendars.
Instagram Reel
Instagram reel to promote the upcoming pop-up event.
Jewelry Giveaway
Instagram carousel announcing the giveaway taking place at the upcoming pop-up event. This creates more of an incentive for people to attend the event.
Instagram filter that shows which Maison Miru x Nando Kalweit pairing you are. Helps to extend the pop-up experience to those who were unable to attend.
Pop Up Event
A gallery-style pop-up event featuring jewelry by Maison Miru and sculptures by Nando Kalweit. The event is open to the public in Bryant Park, NYC. The event will honor Maison Miru’s design inspiration that comes from the organic forms of sculptures similar to the creations of Nando Kalweit. Food, drinks, a photo booth, and raffle entry are all inside the event space.
Photography by: Emily Mydosh
Pop-Up renderings by: Victoria Khoury